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Nakie

Sponsored · Exhibit 01 · Hammock Load Numbers

Your hammock should outlast the weekend.

Our Recycled Hammock with Straps comes with a weight rating of 225kg on the hammock, 450kg on the straps and 1200kg on the carabiners. Real numbers you can read before you string it between two trees.

Hang it. Lie back. Stay a while.

Ringers Western - Recycled Hammock with Straps
Weight rating: 225kg

225kg

hammock weight rating

NAKIE.CO

Recycled Hammock with Straps

Shop All Hammocks
Format
Product hero
Persona
Weekend campers who test the knot twice before trusting it
Reason to buy
Compact, easy-setup hammocks
Funnel stage
Top of funnel
Product
Ringers Western - Recycled Hammock with Straps
Lands on
Landing page

Why it should work. Specific load numbers give a hammock buyer something to check, which is more concrete than a scenery shot alone.

Tests. Whether spec-led hooks beat scenery hooks with campers.

Nakie

Sponsored · Exhibit 02 · Ringers Hammock Deal

A recycled hammock, straps included, at a lower price.

The Ringers Western - Recycled Hammock with Straps is 76.98 AUD, down from 153.95 AUD. It packs into your bag with its straps, ready for the next trip to the bush, the beach or the back garden.

Pick your trees. Bring the straps.

Ringers Western - Recycled Hammock with Straps
Now 76.98 AUD

Recycled hammock, now 76.98 AUD

Was 153.95 AUD

NAKIE.CO

Hammock with Straps, 76.98 AUD

Shop the Hammock
Format
Offer on product photo
Persona
Gift buyers and trip planners watching the price
Reason to buy
Compact, easy-setup hammocks
Funnel stage
Bottom of funnel
Product
Ringers Western - Recycled Hammock with Straps
Lands on
Landing page

Why it should work. A visible before-and-after price on a real product gives a ready buyer a reason to finish the order.

Tests. Whether the price drop alone moves warm traffic to checkout.

Nakie

Sponsored · Exhibit 03 · One Cup Menu

One cup. Cold cans, hot coffee, no leaks.

The Kasey Rainbow- Cooler & Coffee Cup fits cans and bottles perfectly, then turns into a coffee cup that keeps hot drinks hot. Double wall insulation, a leakproof lid, and it is dishwasher safe.

Drink anything, one cup does it all

One cup does it all

Kasey Rainbow- Cooler & Coffee Cup

  • Fits cans and bottles perfectly
  • Turns into a coffee cup
  • Leakproof lid for mess-free travel
  • Dishwasher safe
Kasey Rainbow- Cooler & Coffee Cup

NAKIE.CO

Cooler & Coffee Cup

Shop Cooler & Coffee Cup
Format
Menu-card split, product photo
Persona
Festival and park-day drinkers who hate carrying two cups
Reason to buy
Colder cans, hot coffee
Funnel stage
Top of funnel
Product
Kasey Rainbow- Cooler & Coffee Cup
Lands on
Landing page

Why it should work. A menu-style list makes the cup's several jobs scannable in a second on a fast feed.

Tests. Whether a feature menu beats a lifestyle hook for the cooler cup.

Nakie

Sponsored · Exhibit 04 · Hammock Kit Breakdown

Three numbers hold you up. Check all three.

Hammock, straps and carabiners each carry their own weight rating on the Ringers Western - Recycled Hammock with Straps. Read the chips, then picture it strung up at your next campsite with the kettle on.

Know what is holding you.

Ringers Western - Recycled Hammock with Straps
What holds you up, in numbers
  1. 1Hammock: Weight rating: 225kg
  2. 2Straps: Weight rating: 450kg
  3. 3Carabiners: Weight rating: 1200kg

NAKIE.CO

Hammock, Straps, Carabiners

Shop All Hammocks
Format
Product photo, ingredient chips
Persona
Spec readers comparing hammock load ratings before buying
Reason to buy
Compact, easy-setup hammocks
Funnel stage
Middle of funnel
Product
Ringers Western - Recycled Hammock with Straps
Lands on
Landing page

Why it should work. Numbered chips turn a spec list into a quick visual a considering buyer can compare.

Tests. Whether showing all three load figures builds more confidence than one.

Nakie

Sponsored · Exhibit 05 · Sand Free Towel Trio

Leave the sand on the beach, not in the car.

The Erin Reinboth - Recycled Sand Free Beach Towel is large, sand-free, quick-dry and ultra absorbent. It comes with a Water Proof Storage Bag, so a wet towel does not ride loose in the boot.

Dry off. Pack up. Go home clean.

Large

Large

Quick-dry

Quick-dry

Ultra absorbent

Ultra absorbent

Large. Sand-free. Quick-dry.

Sand-free

NAKIE.CO

Sand Free Beach Towel

Shop Towels
Format
Three-photo collage
Persona
Beach-goers tired of sand in the car and the sandwiches
Reason to buy
Sand-free, quick-dry towels
Funnel stage
Middle of funnel
Product
Erin Reinboth - Recycled Sand Free Beach Towel
Lands on
Landing page

Why it should work. Three photos show the towel in different settings while the captions repeat the one claim that matters.

Tests. Whether a collage of towel scenes lifts clicks over a single beach photo.

Nakie

Sponsored · Exhibit 06 · Chair Trust Line

A camping chair that rocks. Yes, really.

The Olive Green - Camping Chair is a 100% Recycled Camping Chair with its own Storage Bag. Easy carry, full back support and a world-first ergonomic rocking design. Set it down by the water and stay put.

Take a seat. 550,000+ customers did.

Olive Green - Camping Chair
Trusted by 550,000+ customers

Sit down. Rock back. Stay.

NAKIE.CO

Olive Green Camping Chair

Shop Camping Chair
Format
Full-bleed photo
Persona
Campers who are done with sagging fold-up chairs
Reason to buy
Trusted by 550,000+ customers
Funnel stage
Top of funnel
Product
Olive Green - Camping Chair
Lands on
Landing page

Why it should work. A full-bleed lake photo sells the mood and the customer count adds a trust anchor for cold audiences.

Tests. Whether a customer count seal helps a cold audience trust an unfamiliar chair.

Nakie

Sponsored · Native 01 · Cooler Cup Notes

Notes app, Sunday: what I actually want from a cup.

My list for the Midnight Black - Cooler & Coffee Cup: fits cans and bottles, keeps hot drinks hot, leakproof lid, dishwasher safe. Ticks every box, so it is going in the bag.

Cross one more thing off the list.

Midnight Black - Cooler & Coffee Cup

Notes

Notes: what I want from a cup

  • Fits cans and bottles perfectly
  • Hot drinks stay hot
  • Leakproof lid
  • Dishwasher safe

NAKIE.CO

Midnight Black Cooler Cup

Shop Cooler & Coffee Cup
Format
Notes app over product photo
Persona
Commuters and campers who keep shopping lists in their phone
Reason to buy
Colder cans, hot coffee
Funnel stage
Top of funnel
Product
Midnight Black - Cooler & Coffee Cup
Lands on
Landing page

Why it should work. A phone-notes layout reads like a person's own shortlist, not like an ad.

Tests. Whether a native notes format earns more cold-audience clicks than a product shot.

Nakie

Sponsored · Native 02 · Kids Towel Thread

Does the kids towel really stay sand-free?

The Ocean Breeze - Kids Hooded Towel Recycled Sand Free is made for the kid who will not leave the water. Quick Dry and Sand-Free for Adults & Kids, with a hood for the walk back to the car.

Text this one to the other parent.

Sam

Kids towel: does sand stay out?

Ocean Breeze - Kids Hooded Towel Recycled Sand Free

Quick Dry and Sand-Free for Adults & Kids, that is the whole pitch.

Ordering the Ocean Breeze one today.

NAKIE.CO

Kids Hooded Towel

Shop Hooded Towels
Format
Message thread with photo
Persona
Parents packing beach bags for kids who never want to leave
Reason to buy
Sand-free, quick-dry towels
Funnel stage
Middle of funnel
Product
Ocean Breeze - Kids Hooded Towel Recycled Sand Free
Lands on
Landing page

Why it should work. A parent-to-parent chat shows the product answering a real beach-bag worry in plain words.

Tests. Whether a chat-style ad makes parents share the hooded towel.

Nakie

Sponsored · Native 03 · Hammock Or Chair

Poll: hammock or camping chair at the campsite?

Vote with your thumb. The hammock is the Ringers Western - Recycled Hammock with Straps and it is super compact. The chair is a 100% Recycled Camping Chair with a Storage Bag. The only question is how you like to rest.

Tell us in the poll. Then pick a side.

Hammock
Camping Chair

Hammock or chair?

HammockCamping Chair

NAKIE.CO

Hammock Or Camping Chair

Shop All Hammocks
Format
Stories poll
Persona
Campers deciding how to set up for a lazy afternoon
Reason to buy
Compact, easy-setup hammocks
Funnel stage
Middle of funnel
Product
Ringers Western - Recycled Hammock with Straps
Lands on
Landing page

Why it should work. A two-option poll invites a tap and shows two products in one story frame.

Tests. Whether hammock or chair draws more taps, and which audience leans where.

Nakie

Sponsored · Native 04 · Picnic Camera Roll

From my camera roll: Saturday in the park.

Two friends, one Retro Shores - Recycled Picnic Blanket, one park. Large Family Size, Waterproof, Heavy Duty & Machine Washable, so a grass stain is tomorrow's problem.

Make your own camera roll this weekend.

Retro Shores - Recycled Picnic Blanket
RecentsSaturday
late afternoon
Edit

Saturday in the park

NAKIE.CO

Recycled Picnic Blanket

Shop Picnic
Format
Camera-roll share
Persona
Friends who plan park days and take too many photos
Reason to buy
Built for picnics
Funnel stage
Top of funnel
Product
Retro Shores - Recycled Picnic Blanket
Lands on
Landing page

Why it should work. A camera-roll frame feels like a friend's post, which suits a product bought for shared days out.

Tests. Whether a casual photo-share format beats a studio picnic shot.

Nakie

Sponsored · Meme 01 · Warm Can Drake

Warm can by midday, or a cup that works?

The Daisy Yellow - Cooler & Coffee Cup fits cans and bottles perfectly and keeps drinks colder for longer. Made from recycled stainless steel with double wall insulation, hot or cold.

Pick the cup that keeps up.

Warm can? Not today.

Drake Hotline Bling meme about Nakie

Warm can by midday

Cooler can that keeps drinks colder for longer

Nakie

NAKIE.CO

Daisy Yellow Cooler Cup

Shop Cooler & Coffee Cup
Format
Meme template, product swapped in
Persona
Park and beach drinkers with a warm-can grudge
Reason to buy
Colder cans, hot coffee
Funnel stage
Top of funnel
Product
Daisy Yellow - Cooler & Coffee Cup
Lands on
Landing page

Why it should work. A familiar rejects-versus-approves format states the cooler's one promise in a second.

Tests. Whether humour about warm drinks outperforms the straight product ad.

Nakie

Sponsored · Meme 02 · Towel Distraction

We know where your eyes are going.

The Ringers Western - Recycled Sand Free Beach Towel is large, sand-free, quick-dry and ultra absorbent. Your old towel is going to have a hard week, and it knows why.

Sorry, old towel.

Eyes on the sand-free one

Distracted Boyfriend meme about Nakie

Sand Free Beach Towel

Me, at the beach

My old sandy towel

Nakie

NAKIE.CO

Ringers Western Towel

Shop Towels
Format
Meme template, product swapped in
Persona
Beachgoers about to retire a sandy old towel
Reason to buy
Sand-free, quick-dry towels
Funnel stage
Middle of funnel
Product
Ringers Western - Recycled Sand Free Beach Towel
Lands on
Landing page

Why it should work. The old-towel-versus-new-towel joke sets up the sand-free claim without any category jargon.

Tests. Whether a switching joke drives clicks for the beach towel.

Nakie

Sponsored · Meme 03 · Chair Or Cup

Two buttons. One combo.

The Camping Chair, Cooler & Coffee Cup Combo puts a chair and 1 x Cooler Can & Coffee Cup in one order. Save big with our bundle deals, and stop sweating over which to buy first.

Get both. Skip the sweat.

Chair or cup? Both.

Two Buttons meme about Nakie

Camping Chair

Cooler & Coffee Cup

Me, spotting the Camping Chair, Cooler & Coffee Cup Combo

Nakie

NAKIE.CO

Chair And Cup Combo

Shop Bundles
Format
Meme template, product swapped in
Persona
Campers who want the chair and the cup in one order
Reason to buy
Bundle deals
Funnel stage
Middle of funnel
Product
Camping Chair, Cooler & Coffee Cup Combo
Lands on
Landing page

Why it should work. The two-button dilemma is solved by the bundle, which is the offer itself.

Tests. Whether a bundle framed as an answer to indecision lifts interest.

Nakie

Sponsored · Meme 04 · Hammock Brain Levels

Level four hammock people read the carabiner weight rating.

Ringers Western - Recycled Hammock with Straps, with a weight rating of 225kg on the hammock, 450kg on the straps and 1200kg on the carabiners. The galaxy brain checks all three before hanging.

Go full galaxy brain.

Level four reads the ratings

Expanding Brain meme about Nakie

A hammock

A hammock with straps

Straps with a weight rating: 450kg

Carabiners with a weight rating: 1200kg

Nakie

NAKIE.CO

Hammock With Straps

Shop All Hammocks
Format
Meme template, product swapped in
Persona
Hammock buyers who read spec lists for fun
Reason to buy
Compact, easy-setup hammocks
Funnel stage
Bottom of funnel
Product
Ringers Western - Recycled Hammock with Straps
Lands on
Landing page

Why it should work. Escalating levels let the load numbers land as the punchline for buyers close to purchase.

Tests. Whether spec humour closes ready buyers better than a plain offer.

Nakie

Sponsored · Meme 05 · Sand Free Sign

Change our mind: sand belongs on the beach.

The Sydney Swans - AFL Recycled Sand Free Beach Towel is large, sand-free, quick-dry and ultra absorbent, with a Water Proof Storage Bag in the box. Your team colours and your car seats both win.

Sit down. Argue back.

Sand-free beats sandy. Change my mind.

Change My Mind meme about Nakie

A sand-free towel beats a sandy one

Nakie

NAKIE.CO

AFL Sand Free Beach Towel

Shop Towels
Format
Meme template, product swapped in
Persona
Sydney Swans supporters who also go to the beach
Reason to buy
Sand-free, quick-dry towels
Funnel stage
Top of funnel
Product
Sydney Swans - AFL Recycled Sand Free Beach Towel
Lands on
Landing page

Why it should work. A debate-style sign invites comments, and the team-themed towel gives fans a reason to stop.

Tests. Whether a team-themed towel meme reaches fans better than a generic beach ad.

Nakie

Sponsored · Meme 06 · Picnic Plan Gru

The plan: picnic. The twist: it is waterproof.

The Retro Shores - Recycled Picnic Blanket is Large Family Size, Waterproof, Heavy Duty & Machine Washable. Damp grass, spilled drinks, little kids: the blanket takes the hit so your picnic does not.

Plan the food. The blanket is sorted.

Plan, spread, then the twist

Gru's Plan meme about Nakie

Plan a picnic

Spread the Retro Shores Picnic Blanket

Waterproof and machine washable

Waterproof and machine washable

Nakie

NAKIE.CO

Waterproof Picnic Blanket

Shop Picnic
Format
Meme template, product swapped in
Persona
Families planning a park picnic on damp grass
Reason to buy
Built for picnics
Funnel stage
Middle of funnel
Product
Retro Shores - Recycled Picnic Blanket
Lands on
Landing page

Why it should work. The repeated twist gives the waterproof and machine washable claim two beats in a meme people know.

Tests. Whether the picnic blanket's practical claims work as a joke punchline.

Nakie

Sponsored · Meme 07 · Strong Cup Doge

Our cup does hot and cold. Yours does one?

The Jungle Green - Cooler & Coffee Cup has double wall insulation, hot or cold, and turns into a coffee cup that keeps hot drinks hot. One recycled stainless steel cup for every drink you carry.

One cup. Every drink.

Double wall, hot or cold

Buff Doge vs. Cheems meme about Nakie

Our Cooler & Coffee Cup: hot or cold

A mug for coffee, a cooler for cans

Nakie

NAKIE.CO

Jungle Green Cooler Cup

Shop Cooler & Coffee Cup
Format
Meme template, product swapped in
Persona
Desk-to-trail commuters who juggle mugs and can coolers
Reason to buy
Colder cans, hot coffee
Funnel stage
Top of funnel
Product
Jungle Green - Cooler & Coffee Cup
Lands on
Landing page

Why it should work. The strong-versus-weak contrast frames one cup against carrying two, with no competitor named.

Tests. Whether a category-contrast joke beats a feature list for the cup.

Nakie

Sponsored · Meme 08 · Lifetime Chair Tuxedo

Some chairs last a summer. Ours comes with a lifetime warranty.

We want you to love your gear for life, so the Olive Green - Camping Chair is a 100% Recycled Camping Chair backed by a lifetime warranty. We do not want our products to be disposable.

Buy it once. Keep it.

Buy it once, keep it

Tuxedo Winnie The Pooh meme about Nakie

A chair you replace every summer

A Camping Chair with a lifetime warranty

Nakie

NAKIE.CO

Lifetime Warranty Chair

Shop Camping Chair
Format
Meme template, product swapped in
Persona
Buyers tired of replacing cheap camping chairs
Reason to buy
Made to last for life
Funnel stage
Bottom of funnel
Product
Olive Green - Camping Chair
Lands on
Landing page

Why it should work. The plain-versus-refined format turns the warranty into the upgrade for someone ready to buy.

Tests. Whether the lifetime warranty closes hesitant chair buyers.

Photography and product names belong to Nakie. Every ad lands on a page in this package. Memes use real, recognizable templates with Nakie product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.